OK, so the title is a little political and hokey, however this idea has been bugging me ever since I had a conversation with one of our marketing partners.  The question was asked ” Why do criticize Toronto Fashion Week so much?”

Well the quick answer is that I truly believe that the powers that are in charge of this illustrious event are not equipped to be in this position of power. They don’t have long-term vision one needs to guide the growth of such an important event.  More importantly, they don’t have an understanding of the market that one needs when programming an event of this nature.  

To them, it’s about how much sponsorship they raised and how big they want the event to be. Designers and getting buyers to the event are secondary.  The budget for the event has been stated as being under a million bucks, (which they basically get from L’Oreal).  Where the hell do they spend that?  Why aren’t buyers being shipped up here in droves on the events dime? (I mean it’s not like there aren’t any hotel sponsors). Why is the event at the end of October when all the buyers budgets are all gone? Why aren’t certain people in a more prominent role?… I could go on, however you get my point.

The ideal solution is to have Montreal hold the trade show for the fashion industry, because they have support and they actually know what the hell they’re doing, and have the Toronto Week of Style be the showcase of fashion for the consumers.  We have a huge consumer base here in the city and we’re not using it to its fullest capabilities.

So there you go…

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Hey all,

we have had a couple of designers interested in being
involved with the Toronto Week of Style.

we have put together a list of people that we are going to
start contacting on Monday..

because there is so much talent in the city, I am
always afraid that we are going to miss someone,

so..for those of you interested in being involved
leave a comment here and someone will get back
to you within a day or so…..

Cheers

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