Oh look..Toronto Tourism is helping to bring in International press and buyers…

I would say how brilliant they are except, this is exactly one of the things I indicated to Andrew Weir their illustrious VP of Communications when I approached Toronto Tourism a few years ago…(among the others was moving the venue to a more downtown location)… 

Now this post isn’t  a ‘look at me and how brilliant I am’ . This is a ‘look at them and how clueless they are’.  They have almost gone through my list..so it will be interesting to see what they come with next cause I know they’re not smart enough to pull off the rest of what I had suggested…(their stolen tag line and beautifully misspelt ads prove my point). 

It’s absolutely fantastic that there are those that endeavour to emulate a great fashion capital such as New York (even though it’s an hour plane ride away on Porter).  It is, however, irresponsible for an agency like Toronto Tourism to fund that unattainable goal. 

Because, really, besides that ad spread last year that looked ridiculous and like my friends nephew photoshopped it together, what type of positive press have they got for the million bucks?

So I ask, is this not a case of the blind leading the hopeful?

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