So we have been busy planning, having meetings and just generally getting things together.

A couple of things that we are working on:

- venue selection
- choosing designers
- organizing schedule

Normal stuff.

One thing that I am excited about is the new logo that we are coming up with.
The last few year’s, we have been a bit schizophrenic with our brand image and identity.
In marketing land, this is a cardinal sin.  I have let it slide a bit because my experience
in the creation and running of events of this nature, scope and lately, influence has
always pointed to the allowance of a gestation period.  Basically, you need to let the
brand grow, make mistakes and find its soul.

We are almost there.

We have captured the hearts of the disenfranchised fashionites in the city and allowed
them to embrace their inner Style Icon.  We have made the establishment sit up and
take notice of the changes that need to be made.

And, we have started something that has quite literally changed the face of fashion.

I am personally very excited to unveil the new logo in the next few weeks.
Growth and change happens in steps.  We have made some great steps (and missteps),
but we have a great new energy that will once again change and elevate the level
of discourse the Style Industry in Canada requires to reach the level of the talent we have here.

So stay tuned.

Because we are about to really have some fun.

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